Perhaps you think as I used to that when a shopper goes to Amazon.com to look for a good book to read he/she enters a key word like “time-travel” or “Christian mystery” in their browser and comes up with the title of my book Time and Again. Once he/she sees the beautiful cover and reads the scintillating book description, it’s a no-brainer. He/she eagerly shells out $2.99 (or 99 cents currently) and devours the book, coming back for books two and three.
Actually, fewer than 6% of shoppers find books that way. Neither do they randomly search because the number of books available is staggeringly huge. According to an Oct. 2012 Bowker report there were 235,000 new titles added in 2011 alone.
Instead, most shoppers choose books from Amazon’s best-seller lists. And books reach that status in large part because Amazon rewards the the ones that have lots of reviews. Obviously, it’s a Catch 22 situation for me.
And as frustrating as this is, Amazon is still the best chance my books have of being found by readers, because they’re certainly not available in brick and mortar bookstores unless someone asks to have them ordered in. (Which would be be so wonderfully helpful of you that I might even name my next hero after you.) I had my eyes opened in this regard too. You see, big publishing companies buy out shelf space in brick and mortar bookstores for the handful of authors they choose to promote, leaving little room for books by lesser-known authors.
In conclusion, may I just come out and say how much I’d appreciate it if you’d review my books?It would be so nice of you to share!